At Greater Endeavors, we are on a mission to empower individuals, families, and business partners to achieve financial success.
We understand that financial security is the foundation of a prosperous life, and our commitment is to guide you on your journey to wealth and financial well-being.
Meet the Team
Chris Salamon, Founding Broker
Chris founded Greater Endeavors after spending more than 15 years building a successful career with a Fortune 100 company. Along the way, he developed not only deep expertise in financial operations and strategy, but also a clear understanding of the challenges everyday people face when trying to build wealth and protect their future.
Motivated by a passion for financial education and a commitment to personal guidance, Chris created Greater Endeavors to offer a more human and trustworthy approach to financial planning. His work is rooted in clarity, trust, and strategy. Today, Greater Endeavors helps individuals and families design smart, tax-advantaged plans that align with their goals, including safeguarding loved ones, planning for retirement, or creating generational wealth.
Jody Santana, Managing Partner
With a strong background in leadership and team development, Jody built her career leading teams, solving complex problems, and delivering results in fast-paced environments. Her ability to motivate people, create structure, and drive performance has earned her a reputation for integrity, consistency, and follow-through.
Her passion for finance, combined with a deep commitment to helping others achieve their goals, led her to join Greater Endeavors. She believes deeply in the company’s mission to help families protect their income, grow their savings, and build a more secure financial future through clear education and personalized, tax-smart strategies. Jody approaches each client relationship with care and purpose, focused on helping people gain financial clarity and long-term peace of mind.
Francisco Santana, Managing Partner
With over 25 years of leadership experience in fast-paced, people-focused industries, Francisco has a proven track record in training and developing high-performing teams. Throughout his career, he has led large-scale initiatives, mentored rising leaders, and built strong operational systems designed to empower individuals and drive results.
Francisco joined Greater Endeavors because he believes in the power of financial education to transform lives. He is passionate about helping individuals and families gain clarity, take control of their finances, and pursue their long-term goals with confidence. At Greater Endeavors, he brings his strategic mindset, coaching experience, and heart for service to every client interaction.
Jill Brown, Managing Partner
Before transitioning into life insurance and retirement investments, Jill gained over 15 years of experience in client services, case management, and small business banking. Throughout her career, she has built a strong reputation for trust, integrity, and results-driven service.
At Greater Endeavors, Jill specializes in helping clients understand complex coverage options and design personalized strategies that offer long-term financial protection. Her approachable style and attention to detail make her a trusted guide for individuals and families planning for the future.
Victoria Raddin, Managing Partner
With a background in high-touch client service and relationship-focused roles, Victoria brings a thoughtful, people-first approach to the financial services industry. Her experience has shaped a deep commitment to personalized support, clear communication, and compassionate care, all of which guide her work in helping individuals and families build lasting financial security.
At Greater Endeavors, Victoria specializes in guiding clients through smart planning solutions, including juvenile life insurance and other long-term strategies. She is passionate about helping people make confident, informed decisions and is dedicated to building lasting relationships rooted in trust and integrity.
